> ## Documentation Index
> Fetch the complete documentation index at: https://learn.usecardboard.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Explainer Video

> You need to explain something. A concept, a process, how your product works. Let's make it clear and simple.

## What You Need

* Screen recordings (if explaining software)
* Footage or stock clips (if explaining a concept)
* Voiceover script
* Optional: Graphics or diagrams

## How to Make It

<Steps>
  <Step title="Write Your Script">
    Keep it simple:

    * What's the problem?
    * What's the solution?
    * How does it work?
    * Why does it matter?
  </Step>

  <Step title="Add Your Voiceover">
    Record yourself or use AI:

    "Generate a voiceover: \[paste script]"
  </Step>

  <Step title="Upload Your Footage">
    Screen recordings, B-roll, graphics, everything goes in.
  </Step>

  <Step title="Tell AI to build">
    "Build an explainer video around @voiceover.m4a. Match visuals to what I'm saying. Use screen recordings for 'how it works,' B-roll for problem/benefit sections. Add captions. 90 seconds."
  </Step>

  <Step title="Add Clarity">
    "Add text overlay: 'Step 1: Sign Up' at 0:15, 'Step 2: Connect' at 0:30"

    "Zoom in on the login button at 0:20"

    "Add an arrow pointing to the settings icon"

    "Add captions to the entire voiceover"
  </Step>

  <Step title="Export">
    Do manual tweaking if needed and then Export
  </Step>
</Steps>

## Common Prompts

Fine-tune your video with prompts like:

> "Create a 60-second explainer showing how \[product] works"
>
> "Match screen recordings to my voiceover"
>
> "Add step numbers (1, 2, 3) as text overlays"
>
> "Zoom in on important UI elements"
>
> "Add arrows highlighting key features"

## Video structure

**Hook (0-5 sec):** State the problem

**Solution (5-20 sec):** Introduce your product/concept

**How It Works (20-75 sec):** 3-5 steps max

**Benefits (75-85 sec):** Why this matters

**CTA (85-90 sec):** "Try it free"

## Quick Tips

**Keep it simple.** One concept per video.

**Show, don't tell.** Screen recordings > descriptions.

**Pace matters.** Give people time to absorb.

**Captions are mandatory.** People watch on mute.

## What's next?

<CardGroup cols={2}>
  <Card icon="closed-captioning" href="/learn/captions" title="Auto-Generated Captions">
    Add captions from your voiceover automatically.
  </Card>

  <Card icon="music" href="/editing/music-and-audio" title="Music & Audio">
    Add background music and sound effects.
  </Card>
</CardGroup>